Advantage Newspaper Consultants (ANC) wrapped up a highly successful Total Audience Sales Campaign in November 2024, surpassing its revenue goal and demonstrating the effectiveness of its targeted sales strategy. The campaign covered three Adams Publishing Group newspapers in Eastern North Carolina with a combined circulation of around 10,500: the Daily Advance in Elizabeth City, The Perquimans Weekly in Hertford, and The Chowan Herald in Edenton.
With an initial goal of $45,000, the campaign outperformed expectations, bringing in $72,112 in total revenue. The success of the program was largely due to the newspaper sales teams scheduled quality appointments with decision-makers, the engaging visual aids provided by ANC, and a tailored market strategy, orchestrated by ANC Media Analyst John Rechkemer, which maximized sales opportunities. The 81% close percentage was a testament to the exceptional teamwork.
The Eastern North Carolina Total Audience Program packages included display ads from business card-sized ads up to full page, as well as online impressions. The bundled packages were sold in annual contracts with discounts for high-frequency advertisers. Over 20 packages were sold, with the 1/4-page monthly package being the most popular.
“Having pre-qualified appointments with decision-makers combined with a high-value, limited-time offer results in a successful annual campaign and partnership,” said Marie Smith, VP of Sales and Business Development.
Kyle Stephens, Regional Advertising Manager for Adams Publishing Group in Eastern North Carolina, praised ANC’s efforts:
“We were looking for a comprehensive solution to help drive sales and engagement across our total audience. Advantage Newspaper Consultants exceeded our expectations with their Total Audience Sales Campaign. From the very beginning, their team demonstrated an in-depth understanding of our needs and objectives. The use of Business Information Research Forms played a pivotal role in our success. These forms allowed us to collect and analyze key business data that we could immediately apply to our sales strategies. The insights were actionable and helped our sales team identify high-grade prospects for strategic meetings. We highly recommend their services to any business looking to enhance their audience engagement and drive meaningful sales growth.”
ANC’s proven approach continues to deliver exceptional results for newspaper markets across the country, providing innovative solutions that connect businesses with engaged audiences. Their expertise in audience-driven sales strategies positions them as a valuable partner for media organizations looking to optimize their advertising revenue.
To learn more about how ANC can help drive advertising success or to discuss launching a Total Audience Sales Campaign in your market, contact Dee Evans, Executive Vice President of Advantage Newspaper Consultants, today at 309-945-7563 or devans@newspaperconsultants.com.
