About Us


Advantage Newspaper Consultants (ANC) was founded in 1996 and is headquartered in Fayetteville, NC. We work with both independent publishers and major newspaper chains to increase advertising revenue using innovative advertising campaigns and creative, seasoned sales professionals that produce quantifiable results.  We have grown steadily for two decades by diversifying our marketing efforts to serve a wide variety of newspaper clients in print and online.

As a complete consulting service for newspapers, Advantage Newspaper Consultants also partners with other industry leaders who provide TV listings, magazine editorial content, e-newsletters and commercial printing services.  We continue to develop innovative ways to find new advertisers, retain existing advertisers and increase overall revenue for our newspaper clients.

Advantage Newspaper Consultants is led by a management team that has over 150 years of newspaper industry experience and has a solid understanding of the methods used to bring revenue into newspapers as the marketplace and technology changes.

Our experienced sales staff are passionate about working with newspapers and believe strongly that the community newspaper holds a special place in the history and future of neighborhoods across the country.  They are experts at identifying prime prospects for advertising in the market, matching those advertisers with a newspaper marketing program that will best benefit their goals and motivating newspaper sales teams to succeed!

Advantage Newspaper Consultants is also blessed with a friendly, professional office staff that strives to provide the highest possible level of service in all areas. We are confident that our solid business practices and creative ideas can help improve the way your newspaper does business.

 

 

 

 

  • New Braunfels Herald-Zeitung

    "This is not ANC's first rodeo. They have been doing this a long time and it comes through in their solution based approach and results. I've used them a number of times in different sized markets and can't recommend them highly enough. They always seem way more like a partner than a vendor." - David Compton (Publisher), New Braunfels Herald-Zeitung
  • Johnson City Press (Johnson City, TN)

    "I am so glad I made the switch to ANC from our previous vendor. From the kickoff with Marie to the ride-alongs with Lisa - I could not ask for a better sales campaign ending up at 135% to goal. ANC - You ROCK!" - Sharon Little (Advertising Sales Manager)
  • Press-Republican (Plattsburgh, NY)

    We have been working with Advantage Newspaper Consultants for the past several years to help us sell annual advertising commitments in our weekly TV listing tabloid.  Everyone we work with at ANC have been very helpful and knowledgeable.  They have the best customer service and the sales expertise of the rep they send us is top notch.  My sales staff  look forward to their annual visit.  Our ANC  rep is instrumental  in helping us achieve our revenue goal every year. This year’s effort took less than two weeks to help achieve our goal to sell over $300,000 in our TV listing product. - George Rock (Sales and Marketing Director)
  • The Indiana Gazette (Indiana, PA)

    "The entire TMR process has positioned our organization in a more consultative and professional manner and I would highly recommend the program for an organization looking to secure long term advertising revenue." -  John Buckshaw (Retail Sales Manager)
  • The Daily Commercial (Leesburg, FL)

    "Sure wish we had that strong of a closing ratio with all of our products. The best news was that 22 of the contracts are brand new customers with us. That also offers us another opportunity to sell them into our large suite of products. Overall, I believe I calculated over $40,000 annual revenue increase over prior year and that is before we close out on some of the potential pending sales. Very satisfied - job well done by the entire team." - Steve Skaggs (Publisher)
  • Courier-Tribune (Asheboro, NC)

    "Working with Advantage Newspaper Consultants in our market is a pleasure. The enthusiasm and expertise that (Media Analyst) Steve Rotar brings to my sales team is immense. The partnership with ANC translates into sustained revenue for our newspaper and a viable marketing solution for our valued advertisers." - PJ Mauney, Courier-Tribune
  • Appeal-Democrat (Marysville, CA)

    "The focus that Advantage Newspaper Consultants brings to my advertising department, and the two week focus on one product, is hard to come by if done internally. No other outside sales company has brought in the revenue that Advantage Newspaper Consultants has, paired with a sales team that fits in to our landscape." - Jamie Keith (Retail Advertising Manager)