ANC and Observer-Reporter Find Success in New TV Weekly Magazine


FAYETTEVILLE, NC, July 02, 2017  — Advantage Newspaper Consultants, Inc. (ANC), a newspaper industry leader in advertising sales consulting, recently announced the success of the inaugural TV magazine sales campaign at the Observer-Reporter in Washington, PA. Nearly $200,000 in annual advertising revenue has been generated in the newspaper’s new TV Weekly section – exceeding the sales goal by more than 31%. Marie Smith, Executive Director of Sales at ANC, credits the preparation and dedication of the newspaper’s leadership and sales staff as a key to the success.

“This was one of the best teams I’ve had the pleasure of working with. They were well prepared, excited and they worked as a team to reach their goal. This team is also an incredible reflection of the leaders at this paper. If all managers and staff worked as well as this group, we would be successful every time!” says Smith.

TV Weekly, a 36-page, full color TV magazine insert that includes local TV listings, puzzles, sports, movies and entertainment content, will be distributed to over 25,000 readers as part of Observer-Reporter’s Friday newspaper beginning July 7, 2017.

“Our salespeople were hesitant about launching a TV Book. Some of our younger sales reps had never seen or heard of a TV Book” said Matt Miller, Vice President and Chief Revenue Officer of Observer-Reporter. “After Marie (Smith) came to the market they were excited about it, which was pretty great. The two weeks that Catherine (Reed) was in market were a lot of fun. My reps really enjoyed selling this product and we beat our goal by $50,000. Thanks to the great staff at ANC for a fun and rewarding few weeks.”

About Advantage Newspaper Consultants

Founded in 1996, ANC is dedicated to providing newspapers with innovative marketing techniques that enhance readership and profitability by integrating newspaper industry experience, cash incentives and superior training techniques. ANC provides advertising sales services to over 275 North American publications. Visit www.newspaperconsultants.com to learn more about how ANC programs can help your newspaper.

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